Business plans for chicken farming

To secure a government loan you will need a sound business plan. The plan should include everything you wish to achieve, and by when you wish to achieve it. The poultry business plan should have cash projections, cost of feed, wages and a list of your strengths and weaknesses (SWAT analysis) It must also have details like who you plan to sell to, and for how much. The business plan should include a marketing plan, which includes branding and company colours.

Here is a simple poultry farm business plan template you can use to help get started to start a chicken farming business.

BUSINESS PLAN

OF

GENERAL INFORMATION

TABLE OF CONTENTS

Pages

1. Executive Summary                                                                               
2. Objectives                                                                                           
3. Mission                                                                                                
4. Key to success                                                                                     
5. Management team                                                                                
6. Company summary                                                                              
7. Company history                                                                                               
8. Company ownership                                                                              
9. Products
10. Production process
11. Choice of location 
12. Marketing
13. Competition and buying patterns
14. Strategy and implementation
15. The business model
16. Financial management 
17. Monitoring and evaluation
18. Cash flow projections
19. SWOT analysis
20. Approval and acceptance                                                                      

1. 1. Executive Summary

Brief description of the business and products

1. 2. Objectives.

List your objectives – what you plan to achieve.

1. 3. Mission.

A mission statement – what you would like to be and a brief statement about how you see yourself

1. 4. Key to Success

What makes you special and what will be your advantages and keys to success.

1. 5. Management Team

Who is involved in the business – who are the directors and partners and who will be managing the farm and various aspects like production, accounting, marketing and sales.

1. 6. Company Summary

What you do and what you plan to do?

1. 7. Company History

A bit about your business – where you are, who you are, how long have you been trading, are you registered – what organizations doe you belong to?

1. 8. Company Ownership

YOUR COMPANY NAME is a co-operative owned by directors. The YOUR COMPANY NAME - who owns the business.

1. 9. Products

What are you selling – eggs, meat, free range or organic – list everything

10. Eggs Production Process or broiler production process.

The YOUR COMPANY NAME xxxxx enter a description of the type of farming you plan to do and the processes involved.

Facts and Figures

ENTER all the projects and how you plan to make money

Packaging and labeling of products (branding can be included)

Storage and refrigeration of eggs and poultry products

Describe how you plan to store and keep your products before they get to market

Transport

Describe how you will get you poultry products to market

11. Business location

Explain the choice of your location – how big the farm is and why it is a good location – think about where your customers are and who you can sell to in your area.

12. Marketing

How you will market your product – where you might advertise and your unique angle that will make your chickens or eggs sell better than the opposition – it may include that your products are free range or organic

Marketing through resellers

Will you sell to middlemen or resellers – who are they and what margins will they make – will your products still be competitive?

Marketing costs and pricing

How much will your products cost and how much will the marketing and branding cost? What price can you get for your eggs or chickens and how much money will you make?

Market Analysis Summary

Summarize the above information into a brief description – be to the point and pretend you are selling your business and have to persuade some one.

Marketing Strategy

How will you market you products? Outline plans and strategies that you have considered.

Sales Strategy

Who will you sell to and why will they buy from you – do you plan to sell to shops and supermarkets and/or directly to the public?

13. Competition

Who are the competition – what are they selling to and who are their customers. How much do they charge? Think about – Price, Availability and Ability to deliver consistently on long-term contracts.

14. Strategy and Implementation Summary

Summarize the above briefly and to the point.

15. The business model

Talk about how you will manage your farm – what checks and balance you will have in place. Think about:
- Rearing, Housing, Equipment, Feed , Labor, Vaccinations, other expenses like electricity, water etc..

16. Financial Management

Talk about the accounting processes, how you will manage your money and who your bankers are.

(a) Financial Planning

How you plan to raise and spend the money – short term, medium term, long term

(b) Financial Control

Who is you accountant – what qualifications and what controls you will have in place to measure production, sales and costs.

(c) Financial Decision-making

Who is responsible, how you will authorize spending, how you will monitor your budgets?

(d) Financial resources required

How much money do you need? What will you spending it on – thinks housing, land, equipment, feed, etc. What money or assets are you putting in and what other share holders are there – how much money do you need now and in the future.

17. Monitoring and Evaluation.

Evaluating employees and their input, evaluating cost and sales – think about:

-          Job expectations

-          Performance

-          Steps for improving performance

-          Rewards for good performance

18. Cash Flow Projections

This will have to be more detailed – all of your costs should be shown – don’t forget to show how much you are spending on chickens, layers, day old chicks, medication, breakages, mortalities, chicken egg boxes, labeling, advertising, transport etc.

Projected Statement of Financial Position

19. SWOT Analysis

Strengths:

• LIST YOUR STRENGHTS
  
  

Weaknesses:

• LIST YOUR WEAKNESSES

Opportunities:

• LIST YOUR OPPORTUNITIES

Threats:

• LIST THREATS TO YOUR BUSINESS

20. Approval and Acceptance.

This business plan was approved and accepted by members of

YOUR COMPANY NAME and the names of your partners or co-operative

At a special general meeting held on ________________________________

Chairperson                                                                                         Secretary

----------------------------- -----------------------------
NAME                                                                                  NAme

poultry business plan, business plan for chicken farm, plan for poultry business, start a chicken farm, - This simple poultry farm business plan template you can be use to get started with a poultry farm or a chicken farm loan or applictaion for a government grant.